SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
Merrell
As a longstanding client of Roundhouse, I had the opportunity to explore the brand in many different mediums. From set design to Strategy to Social campaigns, you name it, we made it.
Creative Direction: Mako Miyamoto / Strategy: Kyle Sunby / Photography: Dave Coy / Producer: Ryanne Strohm / Set Build assistance: Ali Evershed
MERRELL TEST LAB
It’s not everyday that you get to pour concrete over foam and call it a mountain. Or pour resin in layers for a liquid topographical effect. For MTL, we wanted to showcase all the features of the MTL LongSky 2, and MTL MQM, both specifically designed for off-road, unexpected, all terrain hikes. Whatever the conditions, these sneakers can handle it
CHANGING NATURE OF WORK
Who benefits the most from the technology Merrell invests into their footwear? Those that see at as a tool to get the job done. We x engagement on social to champion Merrell Work footwear, educate working professionals on the benefits of each shoe, and build confidence in the brand as an expert in durable outdoor gear.
2022 Social Activations
Creating and calendaring campaign content to help Merrell define and remind the power of self-care outdoors. With a punchy and direct tone, recognizable silhouettes, and breathtaking imagery, our content cut through the noise and surpassed all the snake oil on the proverbial shelves of the #selfcare isle on the internet.
