• Merrell
• Merrell
SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
It's not every day you get to pour concrete over foam and call it a mountain. Or layer resin for a liquid topographical effect. For MTL, we wanted the build to work as hard as the shoe, the LongSky 2 and MQM are both made for off-road, unexpected, all-terrain hikes.
Whatever the conditions, these sneakers can handle it.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / PM: RYANNE STROHM / PT: DAVE COY / ASB: ALI EVERSHED
Process
Result
• Social Activations
• Social Activations
SET DESIGN & BUILD / CONCEPTING / DIGITAL DESIGN
Creating and calendaring campaign content to help Merrell own the power of self-care outdoors. With a punchy, direct tone, recognizable silhouettes, and breathtaking imagery, the content cut through the noise, and outlasted all the snake oil on the proverbial shelves of the internet's #selfcare aisle.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
• Changing the Nature of Work
• Changing the Nature of Work
CONCEPTING / DIGITAL DESIGN / STRATEGY
Who benefits most from the technology Merrell invests in their footwear? The people who see it as a tool to get the job done. We built social content that spoke directly to them, championing Merrell Work footwear, breaking down what each shoe actually does, and positioning the brand as the expert in gear built to last.
CD: MAKO MIYAMOTO / AD: JUSTIN SMITH / STRATEGY: KYLE SUNBY / PM: RYANNE STROHM
